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House of Fraser Brings in Commission JunctionLONDON, UK – 17 July 2008 – One of the leading affiliate marketing companies in Europe, Commission Junction, has been brought in to further strengthen House of Fraser's affiliate marketing programme. From 23 June 2008 Commission Junction is recruiting and ensuring that House of Fraser are working with a whole range of affiliate business models, which ensures a balanced and broad approach to the programme, including paid search, content, social communities, cashback and reward/loyalty sites. The premium department store recently launched its first affiliate marketing promotion with Commission Junction on 26 June, which coincided with its Sale Event. Publisher recruitment, product feeds and other tools are all being set up ready for the sale and in preparation for the key Autumn and Christmas period. Chris Bishop, Online Acquisition Manager at House of Fraser said "We're excited to have brought Commission Junction on board to scale our affiliate marketing programme. Having launched our first transactional website in September 2007, our absolute focus is now to educate and work with the publisher community on what we can offer, which will drive new customers and therefore revenue increases for both them and us. By building strong relationships, developing new and exciting tools and rewarding affiliates accordingly, our goal is to have the best retail affiliate marketing programme in the UK next year." Alison Guise, General Manager Europe at Commission Junction said, "House of Fraser is a fantastic retailer who we're delighted to be working with to drive new, incremental customers through the affiliate marketing channel. The strength of the brand and its extensive product catalogue means great opportunities for promotion by affiliates." Commission Junction has recently been hired by a range of other retailers including: British Home Stores (BHS), Co-op Electricals, Xpango and Iceland Appliances to ensure success for each company's affiliate marketing program. Contact Details ValueClick Europe Celia Dixon UK PR Executive Tel: +44 (0)20 8785 5849 Email: About ValueClick: ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick's performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:
About House of Fraser House of Fraser is a department store group with 61 enviable locations across the UK and Ireland. The acquisition of the company by the Highland consortium in November 2006 marked the beginning an exciting new chapter in its history. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 150 years. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff & 10,000 concession staff through 5 million sq ft of selling space. Customers can also shop at House of Fraser through the recently launched transactional website http://www.houseoffraser.co.uk. |
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