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Commission Junction Launches 'CJ Performer' Service for Top-performing PublishersLONDON, UK – 12 July 2006 – ValueClick's Commission Junction, one of the world's leading affiliate marketing companies, has launched a new service for UK affiliates called CJ Performer™. CJ Performer is designed to recognise high-performing publishers with new services and provides opportunities for them to further leverage Commission Junction's expertise and resources. CJ Performer is the first service of its kind offered by a network because it truly defines the publishers as key clients and partners. As a result it facilitates new opportunities for revenue growth and encourages a more consultative approach with Commission Junction. It provides advertisers additional assurances that CJ Performer publishers uphold transparency and network quality guidelines, that they can quickly be identified and relationships optimised, and that they are partnering with publishers that have a performance advantage. Full details of this service will be highlighted today during the Company's premier event: Commission Junction University UK 2006 - the one-day affiliate marketing conference held at the elegant Chancery Court Hotel in Holborn, Central London. To participate in CJ Performer, publishers will be vetted by Commission Junction (beyond the standard network access inspections, approvals and regular monitoring), ensuring that quality checks are undertaken to certify that the affiliates are performing within the set guidelines outlined by Commission Junction for all programs. The affiliates that pass the quality checks and, in addition, earn over a fixed amount in each of the previous three months prior to application, will be awarded the prestigious CJ Performer status and given the resource of a dedicated account manager. The account manager will work with them to develop successful marketing relationships and to identify new opportunities for revenue growth with advertisers in the Commission Junction network. Alison Guise, UK Country Manager for Commission Junction and Mediaplex said "Commission Junction has built a stellar reputation on the quality and efficiencies of our global network. The benefits of launching CJ Performer are clear for both advertisers and affiliates. She added "It helps them to implement new revenue generation opportunities and build strong relationships that contribute to the success of their respective businesses. It is our way of thanking our affiliates for outstanding performance and enhancing their Commission Junction experience." Duncan Jennings, Managing Director of eConversions, and a CJ Performer said "We're delighted to be selected as one of the first CJ Performers. This status recognises the efforts we make as a business, to ensure we always understand individual advertiser programs. It will also give new advertisers who don't know us, the confidence that we have an impartial recommendation from Commission Junction." Paul Lewis, Senior Marketing Manager at Ancestry.co.uk said "CJ Performers will make it easy for us to identify high-converting publishers who are proven to succeed and comply with individual program needs. Along with our existing affiliate base, we will be able to engage with specific CJ Performers, both on generic issues such as our guidelines and brand requirements, and on specific topics relating to them, for example, search and brand protection." He added "Commission Junction's network quality is already excellent, and the CJ Performer service will add even more transparency and assurances for advertisers conducting an affiliate marketing program with this network." About ValueClick: ValueClick Inc. (Nasdaq: VCLK) is one of the world's largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:
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