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Commission Junction Launches Partner Program CJ Affinity Expands Online Marketing Product and Service Offerings LONDON, UK – 8 October 2003 – Commission Junction, provider of performance-based online marketing solutions since 1998, today unveiled an expanded partner program, CJ Affinity™, offering its clients access to an integrated network of companies providing expertise, resources and best-of-breed solutions for online marketing. Companies already engaged in CJ Affinity include Yahoo! Store, Eyeblaster, Marketleap and Topica. Recent research carried out by Jupiter Research revealed that the Internet as an advertising medium remains strong and, by 2008, total Internet ad spending in Europe will reach €4 billion-representing 4.5 percent of total ad spending. This increased spending has led to a greater demand by marketers for innovative and proven solutions to maximise their total online investment, prompting Commission Junction to spearhead the CJ Affinity program. Commenting on the launch, Commission Junction president Jeff Pullen said, "Marketing on the Internet continues to evolve. As more funds are directed to online marketing programs, the challenges and opportunities expand. To help our clients maximise the return on their spend, we're assembling the top solution providers in several areas such as rich media, search engine marketing and email. And that's just the beginning." Besides the benefits to its clients, CJ Affinity provides its partners with access to Commission Junction's extensive and established base of qualified advertisers and publishers where they may achieve new revenue opportunities, increased product exposure and competitive strength. Partner companies participate in one of three partnership categories, each involving a different level of financial, time and resource commitment. Strategic Alliance - These partners are industry leaders in commerce, marketing or technology, and are committed to a long-term, integrated relationship. Preferred Partner - These partners offer products or services that are complementary to Commission Junction's online marketing solutions, and will collaborate with Commission Junction on opportunities for product enhancement and education. Select Partner - These partners may already share Commission Junction's client base, and can offer these clients valuable products and services to strengthen their online presence. About Commission Junction Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Expedia, Marbles, Marks & Spencer, MFI, and Argos Additions. Commission Junction is headquartered in Santa Barbara, CA., with offices in San Francisco, New York and London. For additional information, visit www.cj.com/uk or call + 44 (0)207 025 8031. |
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